The New Pepsi Logo Is The Alpha And The Omega; The Beginning And The End

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You have to wonder why any corporation would pay 100 million for a brand redesign.  It’s not like theirs a dearth of graphic artists out their, designers who would probably pay money just to say they designed the Pepsi logo.  And after you redesign your logo and brand you have to pay a crap load more money on new ads, products soaked in the new branding, all while taking a risk that customers will simply be confused by the logo.  But that risk is worth it if you create a new zenith upon which all future branding will be judged.  Behold Pepsi’s new logo Breathtaking.

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Pepsi has obviously stumbled upon something the likes of which the human mind may never be able to fully comprehend.

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But I think we call all comprehend it’s refreshment potential, for it is the many faces of a new generation.

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Pepsi, we are simply not worthy of that which you bequeath on to us.

(Via Gawker)

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One Response to The New Pepsi Logo Is The Alpha And The Omega; The Beginning And The End

  1. Scott Reeser says:

    I’m surprised they didn’t just put two “L”s around the original logo to make it applicable to the current generation.

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